A recent video by a Nigerian content creator has stirred controversy online and sparked questions about his source of income.
Asherkine, a popular creator, shared a clip showing himself spending millions of naira on random girls and others, leaving many people wondering how he funds his extravagant lifestyle.
Twitter influencer, Daniel Regha, tweeted; “How does Asherkine make the money he generously gives away for content?, that is the question everyone should be asking.”
Watch videos of Asherkine below;
According to the user, Asherkine has been creating content for years and holds a degree in Mass Communication from the University of Lagos.
The video highlighted that Asherkine first gained recognition for his skills in cinematography and video editing, and he has even edited videos for well-known artists, including Asake.
Asherkine’s connection with the Hype Squad, a collective of creatives, has also played a key role in his rise to success.
The TikTok user added that Asherkine’s videos are mostly funded through brand sponsorships, with Malta Guinness being one of his longest-running partners.
He explained that Asherkine’s content style depends heavily on sponsorship deals, where brands pay for product placements and music features in his videos.
Speaking about Asherkine’s recent video, the man pointed out that the brands sponsoring his content are based in Lagos, which is why he chose to spend money on a girl in Lagos instead of Enugu.
He concluded that the real question isn’t what Asherkine does for a living, but how others can learn from his success and replicate it.
He says; “What does Asherkine do for a living? People are asking this question. How does Asherkine make the money he so generously gives away for content? Asher doesn’t spend money outside content creation. You see him spending money in content creation. Outside content creation, you see him just living a regular lifestyle.
“But here’s a backstory for people that didn’t really know Asherkine. Asherkine has been a content creator for such a long time. He is a graduate of Mass Communication from the University of Lagos. And this guy has been featured in different skits and occasionally created content of his own.
“In the earlier part of his career, he was more focused on his cinematography because Asherkine is a very good cinematographer. His video editing skills are top-notch, and he has even edited videos for some of your faves. For example, he produced a video by Asake. So you see, Asherkine didn’t just pop out of nowhere. He had been in the game since.
“Asherkine also belongs to a group of creatives called the Hype Squad, and they create content primarily for YouTube. Now, the big question: where does the money come from to shoot his videos? The truth is, most of his videos are sponsored by brands. Occasionally, he may bring out a little money to shoot his own videos and sponsor himself. But the content style of Asherkine primarily runs on sponsorship deals. One of his longest-standing sponsors has been Malta Guinness. Every thirty seconds by Asher is sponsored by Malta Guinness. Have you ever wondered why before they start every challenge, there’s always some part of Malta Guinness already in the chat? Now, that’s subtle marketing. It’s not in your face, but it’s there.
“Also note the choice of song being played at the background of these videos. These artists pay for those song placements? You think it’s free? Well, no he’s being paid for those music placements in his videos. Now, for his recent video, a lot of people are asking, why didn’t he spend on her in Enugu?Why did he spend on her in Lagos? Well, the brands who sponsor those videos are in Lagos and not in Enugu. Notice the subtle placement of these brand names in the video. Now, that’s good PR. Marketing doesn’t have to be loud and obvious all the time. It can be silent and subtle. Maybe the right question to ask is not what does Asher do for a living, but how can I do it like Asher?”
Watch the video below;